Banana Republic: Summer Dresses
Please note: 360 video only plays properly in certain browsers
Client: Banana Republic, Deidre Levine, Sr. Producer, Photography
Location: Charleston, SC
"360 degrees of our prettiest dresses"
When Banana Republic wanted to uncover a more dynamic and direct method of advertising their summer women’s offerings, they knew where to turn for solutions. VPM developed a unique 360 video concept that would showcase the entirety of the summer line. Shooting on location in Charleston, South Carolina, VPM created multiple, visually arresting vignettes with a model in a series of looks and then stitched the vignettes into a single, simultaneously looping 360 video. The end result was a stunning piece that created an exciting opportunity for active engagement between customers and the brand and, not surprisingly, yielded ten times the normal view count for Banana Republic’s social media content.